项目整体鸟瞰效果图 Overall Aerial
【项目背景】 Project Background
项目区位 Project Location
龙华商业中心位于龙华区现代商贸片区的核心位置，北连龙华老城腹地，南连深圳北商务中心，与壹城中心隔路相对。目的是为承接深圳北站溢流商业，作为纽带链接周边大项目，共同融合发展，实现产城人共生生态，共同创建深圳北新的大型城市商业服务核心。该项目拆除用地范围面积约34.3万平方米，规划计容建筑面积总计161万平方米。项目是龙华区重大项目之一。
Longhua Commercial Center is located at the core of the modern commercial and trade area of Longhua District. It is connected to the hinterland of Longhua Old Town in the north and Shenzhen North Business Center in the south. It is across the road from the One City Center. The purpose is to undertake the overflow business of Shenzhen North Station, as a link to link the surrounding large projects, to integrate and develop together, to realize the symbiotic ecology of industry, city and people, and to jointly create a large-scale urban commercial service core of Shenzhen Beixin. The demolition area of the project is about 343,000 square meters, and the planned building area is 1.61 million square meters. The project is one of the major projects in Longhua District.
Place Making Architects (PMA)设计事务所协助深圳市城市规划设计研究院城市更新规划研究中心，为项目提供了本次项目的城市设计和概念建筑设计，使项目顺利申报城市更新单元规划，并经深圳市城市规划委员会建筑与环境艺术委员会2020年第16次会议审议并获通过。
Place Making Architects (PMA) assisted the Urban Renewal Planning Research Center of Shenzhen Urban Planning and Design Research Institute to provide the project with the urban design and conceptual architectural design of this project, so that the project can successfully apply for the urban renewal unit planning, and approved by Shenzhen It was reviewed and approved at the 16th meeting of the Municipal Urban Planning Committee Architecture and Environmental Art Committee in 2020.
【规划理念】 Planning Concept
规划核心理念是实现产城融合、区域大共享的城市T台。秉承商业开发相融合的建设理念，搭建“两轴、两心、多片区”的空间结构体系，依托双轨道站点，激发片区活力。
The core concept of the planning is to realize the urban T-stage with integration of industry and city and great regional sharing. Adhering to the construction concept of the integration of commercial development, a spatial structure system of "two axes, two centers, and multiple areas" is built, and the vitality of the area is stimulated by relying on dual-station opportunity.
【产城人融合】 Urban Integration
产城人融合 Urban Integration
项目力图通过数字化新兴产业引领区域，带动城市级消费商圈崛起，真正实现产城人融合。通过构架新时代人与城的和谐生态价值关系，打造面向未来新兴产业城市服务中心，为新兴产业预留未来发展的弹性空间。 The project strives to lead the region through digital emerging industries, drive the rise of urban-level consumer business circles, and truly realize the integration of industry, city and people. By structuring the harmonious ecological value relationship between people and the city in the new era, we will build an urban service center for emerging industries in the future, and reserve flexible space for future development of emerging industries.
【规划结构：两轴、两心、多片区】 Urban Structure: 2 Axis, 2 Cores, Multiple Districts
规划结构 Planning Structure
规划沿人民路打造核心商业发展轴，通过中央城市公共活力轴连接区域生活区域和TOD综合商业区。规划地铁25号线和有轨电车T3线经过本项目，在本项目内设一个站点，以轨道站点为核心整合多元功能及链接周边城区，形成站点综合服务中心和文化绿心，双心连接，辐射周边片区，融入商业、休闲、社区服务功能及空间平台，形成片区站城一体的城市服务核。
It is planned to build a core commercial development axis along Renmin Road, and connect the regional living area and the TOD comprehensive commercial area through the central urban public vitality axis. It is planned that Metro Line 25 and Tram Line T3 will pass through this project, and a station will be set up in this project. With the rail station as the core, it integrates multiple functions and links the surrounding urban areas, forming a comprehensive service center and cultural green center of the station, and the double-heart connection. Radiate the surrounding area, integrate commercial, leisure, community service functions and space platforms, and form an urban service core integrating the area, station and city.
【核心亮点：中轴都心，城市T台】 Highlight: Urban Runway, Central Axis
城市T台是一个巨大的城市活力链接纽带，旨在结合现有城市环境，重塑产业、商业、人文空间，打造一个互联共生的多维社交容器，以此成为城市旧城更新的聚焦新标杆。城市T台交汇点的城市核与规划地铁25号线出口、5A级超甲级写字楼、超五星酒店、跨界商业、高端住宅、文娱公园形成新一代TOD枢纽综合体。沿人民路和中央城市公共轴形成丰富的商业界面，迎合区域发展和人口需求，打造以大数据产业为技术驱动、以新零售产业为场景支撑的新一代立体商业空间。以打造数字化新兴产业高地为目的，在城市T台界面，引入数字商贸、新兴独角兽孵化及新兴产业培育等产业，形成与壹成中心交相辉映的区域活力现代城市界面。
Urban Runway is a huge link of urban vitality. It aims to combine the existing urban environment, reshape industrial, commercial, and cultural spaces, and create an interconnected and symbiotic multi-dimensional social container, so as to become a new benchmark for the renewal of the old city. The urban core and planned subway line 25 exit at the intersection of the city's runway, 5A-level super-A office buildings, super five-star hotels, cross-border businesses, high-end residences, and cultural and entertainment parks form a new generation of TOD hub complexes. Rich commercial interfaces are formed along Renmin Road and the public axis of the central city to meet the needs of regional development and population, and create a new generation of three-dimensional commercial space driven by the big data industry and supported by the new retail industry. With the purpose of creating a digital emerging industry highland, digital commerce, incubation of emerging unicorns and cultivation of emerging industries will be introduced on the urban runway interface to form a regional dynamic modern urban interface that complements Yicheng Center.
中轴都心，城市T台 Urban Runway, Central Axis
城市设计总平面 Masterplan
【多元立体复合】 Vertical Integration
以城市T台为核心规划空间框架，提供多元共享公共空间。力图在此核心区域探索“空中连廊+地面购物+地下行车”复合空间形态模式，打造世界级未来消费体验中心。以空中连廊构建24小时空中慢行体系，连接城市多个活力空间，并打破开放空间不足的局限性，通过地下、地面、地上多维度绿化设施，将片区打造成为绿色覆盖的立体生态绿城。 Taking the urban runway as the core planning space framework, it provides multiple shared public spaces. In this core area, we try to explore the composite space form mode of "air corridor + ground shopping + underground driving" to create a world-class future consumer experience center. Build a 24-hour aerial slow-moving system with aerial corridors, connect multiple dynamic spaces in the city, and break the limitations of insufficient open space. Through underground, ground and above-ground multi-dimensional greening facilities, the area will be built into a three-dimensional ecological green city with green coverage.
立体绿色活力界面
多元产业融合
人民路商务服务轴
【未来社区 活力串联】 Future Community, Vibrant Connection
立足人口需求，“大开放+小私密”迎合未来社区空间需求。结合社区文化、教育、公共配套等资源，以独立占地公共空间为主要空间载体，形成内部的社区公共活力环。每300-400米步行距离，沿主要生活路径设置口袋公园，打造集中活动和交流空间。通过将社区公共活力环、邻里中心、慢行路径、T台生态空间相结合，打造5分钟可达的社区公共服务体系。
Based on population needs, "big openness + small privacy" caters to future community space needs. Combined with community culture, education, public facilities and other resources, the independent public space is used as the main space carrier to form an internal community public vitality ring. Every 300-400 meters of walking distance, a pocket park is set up along the main living path to create a concentrated activity and communication space. By combining the community public vitality ring, the neighborhood center, the slow path, and the T-stage ecological space, a community public service system that can be reached in 5 minutes is created.
T型城市型公共空间纽带 T Shape Urban Space Structure
未来立体商业街区 Future Vertical Community
未来社区邻里中心 Future Community Center
立足新时代人居生活，结合文化、教育等资源，注入云教中心、公园音乐节、文化艺术中心、数字健康中心等功能活动，在城市T台活力轴上形成城市秀场（产研展商平台）、文化秀场（数字公园）、活力秀场（未来创新购物街区）等三个节点，打造功能混合，构建集生活、工作、休闲、服务等多元功能融合的未来社区模式。
Based on the living life of the new era, combined with resources such as culture and education, it has injected functional activities such as cloud education center, park music festival, cultural and art center, cultural show field (digital park), vitality show field (future innovative shopping district) and other three nodes to create a mix of functions and build a future community model that integrates multiple functions such as life, work, leisure, and services.
未来社区，活力纽带 Future Community, Vibrant Connection
【关于Place Making Architects (PMA) 建筑设计事务所】
Place Making Architects (PMA) 是一家总部位于中国香港特别行政区的建筑和城市设计事务所，在业界屡获殊荣。PMA与客户紧密合作，提供尖端的设计解决方案，以应对不同规模的项目和帮助客户解决项目发展所遇到的各种问题和提供设计决策顾问服务。 PMA专注于各类型的城市设计和概念规划项目，更广泛涉猎商业、办公、医疗、酒店等方面的建筑、景观设计和室内设计项目。就如我们的名称所示，PMA旨在为城市创造精致和丰富的场所与空间。
Place Making Architects (PMA) is an award-winning architecture and urban design firm headquartered in Hong Kong SAR, China. PMA works closely with clients to provide cutting-edge design solutions to deal with projects of different scales and help customers solve various problems encountered in project development and provide design decision consulting services. PMA focuses on various types of urban design and conceptual planning projects, and is also widely involved in architecture, landscape design and interior design projects of commercial/retail, office, medical, hotel and other typologies. As our name suggests, PMA aims to create sophisticated and vibrant places and spaces for cities.
【项目信息】 Project Info
项目名称：龙华商业中心-城市设计 Project Name: Longhua Commercial Center Urban Design
项目地址：中国，广东省，深圳市，龙华区 Project Location: Longhua District, Shenzhen City, Guangdong Province, China
占地面积：20万平方米 Land Area: 200,000sqm
设计完成：2020年 Design Finished: Year 2020
项目发展商：中洲集团 Developer: Centralcon
设计合作单位：深圳市城市规划设计研究院城市更新规划研究中心 Collaborator: Shenzhen Urban Planning and Design Research Institute
PMA服务范围：城市设计+概念建筑设计 PMA Design Scope: Urban Design + Concept Architecture
首席设计师：余南雁（Nevin Yu） Chief Designer: Nevin Yu
设计团队：庄正文，许国礼等 Design Team: Alvin Zhuang, Guoli Xu
联系PMA：office@pma-hk.com
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